In July 1964, after decades of struggle led by the civil rights movement, the United States Congress passed the landmark Civil Rights Act. A key section targeted the workplace, prohibiting discrimination based on race, color, religion, national origin and gender, thanks to a surprise amendment by a Democratic representative. Who, back then, could have imagined that the very federal agency created to uphold these rights would one day accuse a company of anti-male segregation?

In September 2024, Coca-Cola Beverages Northeast, a bottler and distributor for the iconic soda, organized a networking event at a casino attended by some 250 women in Connecticut. Afterward, one of their male colleagues filed a complaint with the Equal Employment Opportunity Commission (EEOC), arguing that men had been excluded from the two-day event. The federal agency sided with him. On Wednesday, February 18, the commission announced it was launching legal proceedings in a New Hampshire court on behalf of the complainant, suing the subcontractor of The Coca-Cola Company for “violating” federal law. The agency declared it was “committed to ensuring that all employees – men and women alike – enjoy equal access to all aspects of their employment, including participation in employer-sponsored events.”

Upon returning to the White House in January 2025, US President Donald Trump declared workplace inclusion and diversity programs unlawful. Since November 2025, Andrea Lucas has led the agency founded to protect the marginalized. Under her leadership, the agency has taken on the task of restoring the law of the jungle in the name of equality. The mission is clear: to display woke trophies.

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